Terrill Dicki
Aug 25, 2025 07:37
Blockchain.News lists on MINAX as the first AI-driven Web3 media brand to tokenize assets, pioneering media assetization with AI + blockchain.
July 30, 2025 — Web3 industry media brand Blockchain.News officially listed on the MINAX platform, becoming the first Web3 media brand to tokenize its brand equity and issue RWA (Real-World Assets) on-chain. This milestone not only deepens the integration of media content with blockchain technology but also pioneers the inclusion of “media brand value” into the on-chain asset ecosystem, opening a new path of assetization for the global digital content industry.
From “Blockchain News” to On-Chain Assets: A Value Leap for Web3 Media
Founded in 2018, Blockchain.News is an innovative media brand centered on blockchain and powered by artificial intelligence. During its early years, the brand was severely impacted by the pandemic, at one point sustained only by founder Professor Francis Lau and a core partner. With recent funding, the team has expanded, onboarding talent from top universities such as HKU, Lingnan University, HKBU, Yale, Oxford, and more — including Professor Liu’s former PhD students and alumni.
As a pioneer in the “crypto + media” sector, Blockchain.News operates across two main verticals:
Crypto market AI modeling — developing advanced models for market analysis, offering real-time trends, price forecasts, and professional intelligence.
AI-powered content automation — optimizing and distributing content across multiple social platforms, while experimenting with dynamic, narrative-driven content formats.
Unlike traditional one-way broadcasting, Blockchain.News positions itself as an “intelligent voice generator”: not only relaying information, but autonomously generating insights, analysis, and even creating its own headlines — redefining media value in the Web3 era.
A Global Network of Industry Leaders
Blockchain.News has built close partnerships with global blockchain leaders, including:
Wikipedia’s founder
WTO’s blockchain head
Standard Chartered Virtual Bank CEO
Deloitte Asia-Pacific blockchain lead
PwC Singapore Venture Hub head
Bakkt COO
bitcoin.com founder
Binance founder Changpeng Zhao
Ethereum and Cardano founders
WEF blockchain head
Blockstream CSO
Algorand Chief Scientist
UN blockchain head
Circle founder
U.S. General AI Association president
Conflux founder
UK Financial Conduct Authority senior executives
Microsoft and IBM blockchain leads
Hong Kong Cyberport and Science Park leaders
Hyperledger Executive Director
NEO founder
Hashgraph CEO
Blockchain.News has also hosted exclusive interviews with these figures, further strengthening its industry influence.
Exclusive Content Ecosystem
High-profile industry leaders, such as Bitfinex & USDT CTO and Matrixport co-founder, provide long-term exclusive contributions to the platform, ensuring content maintains technical depth and forward-looking insights.
A Milestone Moment: Witnessing Web3 Media Assetization
At the listing ceremony, the countdown concluded with a resonant bell, marking the official debut of Blockchain.News on MINAX. This event signaled the birth of the world’s first tokenized Web3 media brand asset, symbolizing the industry’s evolution from “content dissemination” to “asset certification.”
Through blockchain technology, brand equity, content output, and user data are now endowed with traceable, quantifiable on-chain asset attributes, setting a new benchmark for the media industry.
Founder’s Remarks: AI + Blockchain to Reshape Media and Drive Assetization
In his keynote, Professor Francis Lau, founder of Blockchain.News, reflected on the brand’s journey: from near closure during the pandemic with just two people, to its gradual growth with external funding.
He emphasized the brand’s core strength lies in the deep integration of AI and blockchain, stating:
“Without AI, we are nothing; without blockchain, we lose our foundation.”
He affirmed his conviction in the AI era, highlighting Blockchain.News’ mission to redefine media by breaking away from one-way communication and harnessing AI for crypto market modeling and automated content processing.
Currently, Blockchain.News averages nearly 1 million monthly visits, with peaks surpassing that figure multiple times. The team targets 3–5 million monthly visits by end-2025, aiming for 10 million by end-2026 — underpinned by confidence in the trillion-dollar “crypto + media” market.
“History has shown that riding a technological wave can create miracles. Crypto and new media have already produced global billionaires. Blockchain.News stands at this intersection — we will not ‘lay flat,’ but instead grow brand value alongside our users through blockchain and AI.”
MINAX Empowerment: Building a New Media Assetization Ecosystem
Blockchain.News’ listing on MINAX represents another groundbreaking application of brand asset tokenization. Leveraging its expertise in on-chain asset certification and compliance frameworks, MINAX digitally maps Blockchain.News’ brand influence, content value, and user ecosystem. Smart contracts ensure transparent, traceable asset information, linking media brands with global capital and users.
MINAX Global Brand Exchange CEO Mr. Dundee commented:
“The listing of Blockchain.News validates the industry trend that ‘content is asset.’ Through technology, we aim to enable more innovative media brands to quantify their value and drive the prosperity of the Web3 content ecosystem.”
Media × AI × Blockchain: Unlocking New Possibilities in Web3 Content Assets
With Blockchain.News’ listing, media brand assetization has moved from concept to implementation. This transformation is powered by AI’s efficiency in content production and blockchain’s guarantee of asset certification — together reshaping the business models of media.
In the future, users will not only consume content but also participate in co-creating and sharing brand value through on-chain mechanisms.
This landmark event provides a replicable model for assetizing digital content, expected to inspire more Web3 media and vertical content platforms to join the assetization wave — evolving the industry from “traffic competition” to “value co-creation.”
Image source: Shutterstock
