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Video games and multimedia companies purchased 8,351.89 ETH with an average price of $3,592 per ETH. The board has increased its investment limit from $100 million to $250 million and formed an alliance with crypto capital managers to improve the Treasury Department.
Nasdaq-Listed GamesQuare Holdings, Inc. announced on July 21 it had purchased $30 million in Ethereum, equivalent to 8,351.89 ETH. With this acquisition, the company holds a total of approximately $38 million. Additionally, its board has approved an increase in crypto investments of up to $250 million, including the purchase of NFTs and other digital assets on the Ethereum blockchain.
As of July 21, the company has more than 10,170 ETH users, according to a press release. These funds will not only stay at the Treasury Department, but they plan to place them in the Defi protocol to generate profits for the Stablecoin used to buy more ETH.
GamesQuare’s board Greenlights buys a massive $250 million spree
GamesQuare announces purchase of $30 million Ethereum
ETH
$3 758
24-hour volatility:
3.2%
Market Cap:
$453.33 b
Vol. 24H:
$54.52 b
They also said the board approved an increase in cryptocurrency investments from $100 million to $250 million. According to Yahoo Finance, the company’s market capitalization is $66 million, which is a clear indication of Gamesquare’s commitment to Crypto Treasury.
It is one of the first companies to consider managing the Ethereum Treasury following its strategy lead in Bitcoin, but it is one of the smallest funds in Ethereum. One of the notable Treasury ministries is Bitmine Immersion Technologies, which owns over 163,000 ETHs, and on July 21st announced the creation of a new Treasury ministries called Ether Machine, which plans to protect 400,000 Ethereum.
GamesQuare’s $10 million Ethereum strategy targets NFT, Defi yields
GamesQuare is not only looking to invest in ETH, but also to NFTs that suit the company’s culture. It is already committed to a $10 million investment in Ethereum NFTS, which it plans to hold and earn Defi protocol yields to achieve 6-10% APR returns.
To achieve this strategy, he formed alliances with industry leaders such as dialectical Ryan Zuller and Gog Capital’s Lidon Lee to manage and optimize his financial program. They create a yield generation strategy focused on ETH, built on Medici, a dialectic platform.
“Our crypto strategy complements GamesQuare’s broader strategic growth plan and is consistent with the expansion of institutional adoption of Ethereum-based assets. GamesQuare is not just trying to acquire the race that will most earn ETH to win. Growth strategy focuses on leveraging innovation and creative operations, leveraging creative operations.
Until mid-quarter of 2025, the Ethereum community was under severe criticism for its poor performance in ETH prices. This new wave of corporate Treasury with Ethereum is one of the reasons for its new momentum in price, and is closer to breaking the new ATH. We can expect to see more similar initiatives that could bring more capital to the Ethereum market.
